Canada Pork Annual Report
Canada Pork recently completed their second annual stakeholder satisfaction survey. These findings are available in the 2016 Canada Pork Annual Report, which highlights the accomplishments of the past year of National Pork Marketing operations.
“The national pork marketing initiative was officially launched in the fall of 2014 and I’m pleased to report that Canada Pork is now firmly established as Canada’s national market development and promotion organization,” says Dickson Gould, Chair Canada Pork.
The Canada Pork team reported a total of twenty-two Verified Canadian Pork™ programs with end-user partners in the Canadian marketplace. In addition, Canada Pork has licensed twenty-nine Verified Canadian Pork™ partner organizations.
“It’s also encouraging that eight additional processors joined the national pork marketing initiative in the last year bringing our total membership to eight provincial producer organizations and thirteen processing plants,” says Gould. “This represents the vast majority of the pork processing industry in Canada.”
The highlights of the 2016 Canada Pork Annual Report include the following topics:
—
A review of programs & services available through the National Pork Marketing branding strategy.
—
An overview of in-market Verified Canadian Pork™ co-branded products.
—
Verified Canadian Pork™ national advertising support.
—
Key findings of the National Retail Meat Case Study.
—
Demand building and leadership activities.
—
Canada Pork and Verified Canadian Pork™ educational tools and resources.
—
Performance measures: 2016 Canada Pork Satisfaction Survey results.
—
Market performance indicators including consumption statistics.
Please email Kevin Mosser at mosser@canadapork.com to request a copy of the Canada Pork Annual Report.
CANADA PORK STAKEHOLDER SATISFACTION SURVEY OVERVIEW
TOP THREE PROGRAMS
Respondents were asked to rank the Canada Pork programs that were of the most interest. Following are the tip three items for each industry segment:
New Video Launched by Canada Pork
The Canada Pork team recently launched a new video to support the Verified Canadian Pork™ brand. The video, which is titled Verified Canadian Pork™ Farm to Table Quality Assurance, features professional chef Jonathan Collins.
A graduate of Le Cordon Bleu, Chef Collins has developed a signature style blending North American, European and Asian influences with a distinct Canadian identity, emphasizing fresh, local, seasonal ingredients.
The video emphasizes the core elements of the Verified Canadian Pork brand: food safety, responsible animal care and traceability.
Canada Pork members are invited to contact Kevin Mosser, Director of National Marketing for more information about the video and how it can customized for use on their organizations' websites and social media.
Verified Canadian Pork – Farm to Table Quality Assurance can be viewed on Youtube on the Verified Canadian Pork channel. https://www.youtube.com/channel/UCXTx0vjdjagwGvfkHdnnF0Q
Back to main page ›
|
You’re receiving this newsletter because you’ve subscribed to the CPI in Action. Not interested anymore? If you have any comments regarding this newsletter please do not hesitate to contact our editor at editor@newsletter.ca |
Canada Pork International 220 Laurier Avenue West, Suite 900 Ottawa, Ontario, Canada K1P 5Z9 www.canadapork.com T +613 236 9886 F +613 236 6658 E cpi@canadapork.com |