Japan is a key international trading partner for the Canadian pork industry, posting the second largest market by volume for Canadian pork (the US is the largest market for Canadian pork). In 2012, Japan imported roughly 212,698 tonnes of pork and pork products from Canada valued at $586 million, representing 18.32% in value and 17.88% in volume of the total Canadian pork exports.
Recognizing the importance of the Japanese market, CPI held three seminars in Japan recently, as part of its efforts to promote Canadian pork products and Canadian pork industry to Japanese buyers.
The objective of the seminar series was to provide information about the advantages of Canadian pork and to clearly differentiate from other suppliers, including Japanese pork. The unique systems discussed at the seminar included: on-farm Canadian Quality Assurance (CQA) program, effective livestock traceability systems and in-plant HACCP principles.
Jacques Pomerleau, President CPI and Michael Young, CPI’s Vice President, Technical Programs and Marketing Services attended the seminars. They delivered a presentation on Canadian pork and the Canadian pork industry as well as a merchandising demonstration that highlighted new ideas for retail cuts.
CPI introduced the Canadian Pork Quality Standards (CPQS) to the Japanese market during the seminar and its new tool for meat colour and marbling. A new brochure specifically developed for this market was also launched, featuring information on the CQA program, traceability, HACCP, CPI's Market Development and Support Services and CPQS.
The events were well attended with 300 guests in Tokyo, 110 participants in Osaka and 70 in Fukuoka. Several CPI members with exports to Japan also participated at the seminar. Each event consisted of a technical seminar followed by a reception.
CPI held a media conference at the Canadian Embassy on October 29th during which Mr. Pomerleau outlined the objectives of these seminars. In addition, he discussed the current position of Canadian pork industry with regards to the Trans-Pacific Partnership (TPP) and the Economic Partnership Agreement (EPA) negotiations with Japan. Mr. Pomerleau took the opportunity to emphasize that the Japanese market is still the most valuable market for the Canadian pork industry.
Japan remains a key market for Canadian pork exports. For the first nine months in 2013, exports amounted to 141,556 tonnes, valued at $ 493 million.
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