Writing Services
>Copywriting for promotional, advertising and technical materials
>Annual reports and stakeholder updates
>Industry communications including newsletters and industry publications
>Articles for advertorials
>Website content

Social Media
>Write (or ghostwrite) blogs and tweets
>Write and respond to comments on Facebook site/manage Facebook

Media Outreach
>Develop stories for media, write releases and follow-up to generate editorial
>Build media lists, introduce client to media/build relationship
>Brief executives for interviews

  Promotional and Advertising Materials
>Develop and create promotional materials including corporate and product brochures, technical materials, point-of-sale, event and conference materials
>Project management from developing concept ideas, writing, project coordination working with client’s designer or my own design team
>Production and distribution of promotional materials
>Manage advertising programs including developing ads and advertorials, booking and managing media buys

Industry Outreach
>Stakeholder updates to describe programs and help stakeholders understand the value  (can be sent as email updates or regularly scheduled newsletters)
>Industry newsletters (electronic or print) with objectives to keep company “front and centre”, disseminate technical information, promotional ideas and success stories as well as position company as industry expert
>Identify opportunities with industry publications to provide articles and information

Fees
Projects can be quoted on hourly or project basis.
Hourly rates will vary depending on whether it is straight writing or if research and/or interviews are required. Here is a link to Professional Writers Association of Canada website for guidelines on writing fees:
http://www.writers.ca/index.php/component/content/article/80-pwac-resources/76-pwac-resource-what-to-pay-a-writer
Estimating writing projects is an art, not a science and I can work with you to arrange a mutually acceptable agreement.
© 2012 SUSAN EVANS COMMUNICATIONS / ALL RIGHTS RESERVED    SUSAN EVANS / COMMUNICATIONS. / 778.440.1741 / SUSANEVANS1@SHAW.CA