Canada Pork International held its annual meeting, themed “25 Years Serving the Industry” in Montreal, on February 18, 2016.
The meeting opened with remarks from CPI Chair Neil Ketilson and the introduction of the new Executive and Board of Directors for 2016-2017. Jacques Pomerleau, President CPI followed with a presentation of the most recent 2015 statistics for Canadian pork exports along with an overview of the CPI activities planned for 2016-2017. Michael Young presented an update of the National Pork Marketing program including objectives, strategies and programs. Shoji Nomura made a short presentation on CPI’s marketing strategy in Japan.
After the break, the market access session began with Nicholas Christie, A/Director, Horizontal Business Integration from the Operations Modernization Project Office of the Canadian Food Inspection Agency (CFIA). He made a presentation on CFIA transformation initiatives and its electronic service delivery platform.
This presentation was followed by a panel on market access issues. Geoff Adams, Deputy Director at the Sanitary and Phytosanitary Measures Division of Global Affairs Canada, Kris Panday, Director General of the Market Access Secretariat from Agriculture and Agri-Food Canada (AAFC), and Nicholas Christie from CFIA discussed the role and structure of their respective departments and how they establish market access priorities. They also discussed the latest market access developments and upcoming issues affecting the pork sector.
During the afternoon session, speakers provided CPI members with insight into what Canadian pork exporters might expect for 2016 and beyond. Brett Stuart, co-Founder of Global AgriTrends, presented his annual review of the world pork trade outlook and related challenges. Dan Halstrom, Senior Vice President of U.S. Meat Export Federation (USMEF), presented the challenges and opportunities for U.S. Pork Exports. The third international speaker, Hsin Huang, Secretary General of the International Meat Secretariat (IMS), spoke about the IMS Mandate and International Commitment.
Finally, Jacques Pomerleau made a special presentation to commemorate the 25th anniversary of CPI and to acknowledge some key people for their contribution to CPI: Gilles Lavoie, Laurent Pellerin and Jean Bienvenue as builders of CPI, Martin Lavoie for his contribution to the growth of the organization, Pierrette St-Louis for her work during all these years and Martin Rice for his exceptional support.
On behalf of the industry and CPI members, Jacques Pomerleau was also acknowledged for his exceptional contribution as President and Executive Director of CPI from 1991 to 2016.
The event concluded with a cocktail reception, a networking and gathering opportunity for CPI members, and a chance to celebrate the CPI’s anniversary—25 years serving the industry and promoting Canadian pork exports.
Thank you again to our sponsors!
If you would like to review the speaker presentations or to obtain a copy of the report Pork Market Access Update from Geoff Adams, please contact us at chabot@canadapork.com
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Canada Pork International 220 Laurier Avenue West, Suite 900 Ottawa, Ontario, Canada K1P 5Z9 www.canadapork.com T +613 236 9886 F +613 236 6658 E cpi@canadapork.com |