Canada Porkrecently participated in the GFS Food Show, meeting representatives from national and regional restaurant chains, independent restaurants and the food service supply chain. Gordon Food Service (GFS) is North America’s largest family-operated distributor, serving the food service industry for over one hundred years.
The GFS Food Show provided an effective venue to showcase Canada Pork programs, services and resources and specifically the Verified Canadian Pork™ (VCP) brand.
“The GFS show provided an excellent opportunity to network with industry and introduce Canada Pork to the food service sector,” says Derrick Ash, Director National Marketing Canada Pork. “Participants in the show were very interested in the value proposition that Canadian pork brings to the sector.”
In addition to meeting GFS end-user customers, Canada Pork was also able to connect with key protein suppliers to GFS.
The GFS team is interested in opportunities to educate and train their sales and marketing teams about Canadian pork and the programs and services they offer. Canada Pork is now working directly with GFS to conduct regional Distributor Education Programs (DEP).
Jeff Johnston, GFS Category Lead Centre of Plate Specialist noted that he appreciated Canada Pork’s participation this year and looks forward to having Canada Pork bring value to this event in coming years.
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Canada Pork International 220 Laurier Avenue West, Suite 900 Ottawa, Ontario, Canada K1P 5Z9 www.canadapork.com T +613 236 9886 F +613 236 6658 E cpi@canadapork.com |